Marketing Strategy
High-level performance
Bring a tailored marketing strategy into sharp focus — crafted, intentional, powerful — exactly when your business needs it, without the permanence of a full-time hire.
There are creative, brilliant paths to bring seasoned global talent into your orbit and elevate your goals with precision and artistry.
High-level performance
A brilliant situationship
[Situationship: A blend of situation and relationship.]
We stand at a moment where the frame has shifted; the world is breaking its old rhythms. Talent moves differently. The way we build and operate companies is becoming more fluid, with more elasticity, more alive. And the most forward-looking teams are embracing new models of leadership with clarity and intention.
ENTER A FRACTIONAL CMO
it’s not an argot. It’s a pulse, a flexible model that provides access to senior marketing leadership on a part-time basis—high-level expertise without the commitment or cost of a full-time executive. Mid-market and enterprise organizations are increasingly adopting this approach to gain strategic guidance with greater efficiency, agility, and precision.
A fractional CMO brings decades of diverse industry experience, innovative thinking, and an external perspective that sharpens decision-making. This partnership elevates creativity, accelerates growth, and expands the boundaries of what your brand can become.
Yet the true value lies in what cannot be captured in a resumé
alone.
The role demands a proven record—success that is not only
measurable, but unmistakable.
Vania Barber
What do I bring to your table?
As your Fractional CMO—an extension of your team, your rhythm, your pulse— I serve as a strategic partner who designs the direction, orchestrates the planning, and oversees the development and execution of your marketing initiatives with precision, integrity, and genuine enthusiasm. By deeply understanding your business model and the pressures of your market, I help you adjust your strategy with clarity and purpose. My experience has been shaped on the global stage
I earned my grounding in leadership roles at MetLife and New York Life Insurance Company, where I prepared extensively for executive-level responsibility. I have developed creative and strategic programs for world-recognized brands such as KPMG, PepsiCo, Volkswagen, Audi, and Porsche. I have collaborated with premier agencies—Ogilvy, Wunderman, BBDO, McCann Worldgroup—gaining an insider’s view of the world’s most influential creative ecosystems.
I’ve led digital transformation initiatives, overseen international marketing operations, and executed corporate events and activations across more than 45 countries.
I'll be part of your team
If you are ready to bring your business into sharper focus, this is the moment to step into a new kind of collaboration.
Approach and methodology
Our engagement is designed as a thoughtful, long-term collaboration —8 to 12+ months dedicated to constructing a comprehensive strategy and ensuring measurable results. I allocate 8 to 16 hours per week, calibrated to your evolving needs.
We begin with insight. An initial consultation, followed by an accelerated onboarding and diagnostic phase that reveals the true challenges and opportunities within your business. You will receive a refined, tailored proposal. Upon approval, we implement a complete marketing operating system structured around quarterly plans and strategic milestones.
My key responsibilities as fractional CMO
- Integrate seamlessly into your organizational culture
- Provide strong, steady team leadership
- Set strategic direction and offer high-level guidance
- Strengthen internal capability and systems
- Contribute an objective, elevated perspective
- Lead brand management with intention
- Develop cohesive content strategy
- Conceive creative concepts with clarity and purpose
- Execute and scale campaigns across channels
- Optimize marketing performance and analytics
- Manage and oversee budgets with precision